Established in 1997, LG Electronics India Pvt. Ltd. is a wholly owned subsidiary of LG Electronics, South Korea. In India for more than a decade now, LG is now market leader in consumer durables and recognized as a leading technology innovator in the information technology and mobile communications business. LG is the acknowledged trendsetter for the consumer durable industry in India with the fastest ever nationwide reach, latest global technology and product innovation.

One of the most formidable brands, LGEIL has an impressive portfolio of Consumer Electronics, Home Appliances, GSM mobile phones and IT products.

LG set up a state-of-the art manufacturing facility at Greater Noida, near Delhi, in 1998. This facility manufactured Colour Televisions, Washing Machines, Air-Conditioners, Desktops, Monitors, and Refrigerators and in its Pune facility, it manufacture LCD TV, GSM handsets, Microwave Ovens, DVD and Home Theatres and color monitors

Both the Indian manufacturing units has been designed with the latest technologies at par with international standards at South Korea and are one of the most Eco-friendly units amongst all LG manufacturing plants in the world.

LG has been able to craft out in ten years, a premium brand in Indian market and is today is the one of the most preferred brand in the segment. Being the leader in consumer durable industry*, LG caters to uncompromising seekers who want it all and don’t want to compromise between stylish design and smart technology. LG products symbolize the perfect harmony of stylish design and smart technology that fits into your life. It is a refreshing brand that makes you feel sophisticated.

Being a market leader* it becomes testimony for LG to provide best in trust, quality and customer care. With stringent testing conditions for all its products at our India Quality Centre and implementation of processes like 6 sigma, it definitely makes LG products as most reliable in its class. With more than 1000 service centers and 7500 service engineers and 24 hrs service help lines gives us millions of happy smiling brand advocates (customers). With all these best practices in the industry LG has reached a leadership position where we are selling product every 3 sec^.

LG's association with Golf

Today, LG wants to connect with a game which is for niche & premium segment. LG has provided umbrella sponsorship to Indian Amateur Golf Tour organized by Indian Golf Union for next 3 years and joined the golf bandwagon in a full fledged way in 2007 by adopting the Indian Golf Union’s Amateur Golf Tour. The tour which is now known as LG Indian Amateur Golf Tour is one of the most organized Amateur Tour in this part of the world. The LG Indian Amateur Golf Tour boasts of 13 events in a season spread across various cities in India with about 60 amateurs doing the entire circuit. Each event solicits around 80 players who vie for honors.

Golf gives us a platform to connect to such a class of people who are uncompromising in their lives and have achieved certain heights. As a brand it sync very well because, LG being a market leader* in consumer electronics wants to be associated with a niche sport which is for the achievers either in personal and professional lives and command the position of leaders.

The LG Indian Amateur Tour is the breeding ground for the future champions of India and showcases the best amateur talent in the country. This is also a platform from where the National team is selected.

Continuing with its association with the elite game, LG is now extending its association to its consumers with the LG Shoppe Golfing experience in selected cities.

To know more about LG, please log on to www.lgindia.com

^Source: As per LG consolidated internal sales figure of colander year 2007 on primary sales. All figures are rounded off to nearest whole number.

*Source: As per ORG-gfk figures Jan-Dec 2007.